Our Advance Strategy client engagement process developed a clear and concise project vision, defined ideal user experiences, and explored how to capture those criteria in physical space. To provide a welcoming sense of arrival and a bold presence along this busy downtown Financial District corridor, the exterior incorporates large digital signage. Upon entering, a lofty double-height space with full catering facilities is capable of seating 210 people for client and investor receptions, conferences, and discussion forums with breakout spaces accommodating a further 120 people. Supporting the Market Centre are a fully equipped media control room, a video editing suite, and shot box where live anchored broadcasts can be transmitted featuring a large LED screen in the background.